Expertise

Overview

With the Belief that Success is a Matter of Design, The North State is a Full-Service Studio, Providing Effective Brand Strategy Through Concept & Design.

By working one-on-one with small businesses and advertising agencies, the design team ensures that goals, visions, and business objectives are communicated successfully. The North State Design Studio is passionate about the practice of design.

By combining creative process and award-winning design capabilities, The North State is able to excel in crafting unique and recognizable brands, engaging interactive media, and multi-channel campaigns.

Expertise

Specialties

Brand Identity

Effective design is the result of a multitude of thoughtful decisions.

The North State Design Studio employs strategy, creativity and process to create successful brand identities that stand out beyond the competition, while reaching audiences through unique and memorable design.

In this method, designs are conceived within a comprehensive visual approach, essential to the thriving growth and sustainability of the brand.

The North State shares a dedicated process of immersion and strategy to engage businesses in establishing, shaping and presenting their identity through design. This process and the resulting design of a focused Brand Identity serve to benefit any business experiencing or progressing toward a stage of growth.

More: Brand Identity Design Portfolio

Interactive Strategy

THE MODERN BRAND EXISTS ONLINE AND THE INTERACTIVE EXPERIENCE IS A NECESSITY IN BRAND PERCEPTION, TODAY.

Every online touch point should be thoroughly planned, visually-engaging, and consistent with the brand message to construct intelligent and customized experiences. This attitude guides
The North State in the creation of conventional websites and online advertising campaigns to the concepting of mobile apps and social media strategies.

The North State strives to embrace original uses of technology in the design of inventive visual experiences for the web. Rich media, content management, data syndication, and measurable analytics are all implemented with the use of progressive tools, tailored to serve the client’s marketing and commercial goals.

Campaign Concept & Design

From the start, effective campaigns are sparked by strong concepts.

The North State thrives in the process of extending campaigns through a collective of promotional and collateral works that serve to echo and empower the heart of a campaign.

To achieve marketing goals and increase recognition, The North State develops comprehensive, multi-faceted campaigns that integrate conventional print materials and web-based initiatives.

Today, organizations need each and every touchpoint to resonate and enhance the finely-crafted messaging of their advertising and marketing campaigns. For that reason, The North State advises clients about the equal importance of both the central design concept and the thorough implementation of a consistently unified design theme to achieve successful campaigns.

More : The North State Capabilities

Expertise

Capabilities

Brand Strategy

Brand Identity
Creative Direction
Naming & Verbal Branding
Brand Redesign
Logo & Visual Identity Systems
Brand Consultation & Creative Audit
Brand Awareness Campaigns
Branding Implementation & Development
Identity Standards & Style Guides

Interactive & New Media

Digital Strategy
Website Concept & Design
Interactive Experience Design
Content Strategy & Development
Social Media Planning
Weblog Concept & Design
Microsites & Launch Campaigns
Online Advertising
Email Marketing Campaigns
Interactive Product Demos
Motion Design & Storyboards
Search Engine Optimization
Content Management Systems (CMS)
Hosting & Oversight

Marketing & Media Design

Marketing Collateral Design
Stationery Packages
Iconography & Information Design
Catalogs & Brochures
Packaging & Point of Sale
Album Art & DVD Packaging
Poster & Press Kit Design
Books & Publications
Restaurant & Service Menu Design
Digital Imaging
Copywriting
Illustration
Apparel & Wearables
Signage Systems & Exteriors

Expertise

Accolades

The North State is dedicated to advancing new design styles and crafting visual stories to build recognizable brands. Clients have lauded the results of the studio’s active process for design.

Recognition

2010 Gold Addy Award (Lunch Brand ID)
2010 Silver Addy Award (Benji Hughes Poster)
2010 Silver Addy Award (Watuaga River Lodge)
2008 Silver Addy Award (Sub Pop Campaign)
2008 Silver Addy Award (Ember Grille Site)