Expertise

Overview

 

With the Belief that Success is a Matter of Design, The North State is a Full-Service Studio, Providing Effective Brand Strategy Through Concept & Design.

By working one-on-one with small businesses and advertising agencies, the design team ensures that goals, visions, and business objectives are communicated successfully. The North State Design Studio is passionate about the practice of design.

By combining creative process and award-winning design capabilities, The North State is able to excel in crafting unique and recognizable brands, engaging interactive media, and multi-channel campaigns.

Expertise

Specialties

 

Brand Identity

Effective design is the result of a multitude of thoughtful decisions.

The North State Design Studio employs strategy, creativity and process to create successful brand identities that stand out beyond the competition, while reaching audiences through unique and memorable design.

In this method, designs are conceived within a comprehensive visual approach, essential to the thriving growth and sustainability of the brand.

The North State shares a dedicated process of immersion and strategy to engage businesses in establishing, shaping and presenting their identity through design. This process and the resulting design of a focused Brand Identity serve to benefit any business experiencing or progressing toward a stage of growth.

More: Brand Identity Design Portfolio

Expertise

Capabilities

 

Brand Strategy

  • Brand Identity
  • Creative Direction
  • Naming & Verbal Branding
  • Brand Redesign
  • Logo & Visual Identity Systems
  • Brand Consultation & Creative Audit
  • Brand Awareness Campaigns
  • Branding Implementation & Development
  • Identity Standards & Style Guides

Interactive & New Media

  • Digital Strategy
  • Website Concept & Design
  • Interactive Experience Design
  • Content Strategy & Development
  • Social Media Planning
  • Weblog Concept & Design
  • Microsites & Launch Campaigns
  • Online Advertising
  • Email Marketing Campaigns
  • Interactive Product Demos
  • Motion Design & Storyboards
  • Search Engine Optimization
  • Content Management Systems (CMS)
  • Hosting & Oversight

Marketing & Media Design

  • Marketing Collateral Design
  • Stationery Packages
  • Iconography & Information Design
  • Catalogs & Brochures
  • Packaging & Point of Sale
  • Album Art & DVD Packaging
  • Poster & Press Kit Design
  • Books & Publications
  • Restaurant & Service Menu Design
  • Digital Imaging
  • Copywriting
  • Illustration
  • Apparel & Wearables
  • Signage Systems & Exteriors
Expertise
  • Accolades

     

    The North State is dedicated to advancing new design styles and crafting visual stories to build recognizable brands. Clients have lauded the results of the studio’s active process for design.

    Recognition

    2010 Gold Addy Award (Lunch Brand ID)
    2010 Silver Addy Award (Benji Hughes Poster)
    2010 Silver Addy Award (Watuaga River Lodge)
    2008 Silver Addy Award (Sub Pop Campaign)
    2008 Silver Addy Award (Ember Grille Site)

Work

image description Borderlands Brewing Company : Brand Identity
See More of Design Work 

Insights : The North State Blog

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Experience Matters.

With smart design, The North State brings knowledge, experience, and ambition into each opportunity.

Contact The North State